Le marketing est l'ensemble des actions visant à comprendre, prévoir et influencer les besoins et comportements des consommateurs afin de créer et promouvoir des produits ou services qui répondent à leurs attentes.
La communication, quant à elle, est le processus de transmission d'informations et de messages entre l'entreprise et ses différents publics.
Dans le monde des affaires actuel, le marketing et la communication sont devenus des fonctions stratégiques essentielles pour plusieurs raisons :
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emmanuel.amani@eic-corporation.org
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